Jordan 3 Retro Seoul

Jordan 3 Retro Seoul

Details

Colorway
White / Soar-Atom Red
Style Code
AV8370-100
Release Date
March 11, 2018
Department
Men
Brand
Jordan
Model
Air Jordan 3
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The Jordan 3 Retro Visits Seoul in 2018

Considered one of the most recognized sneakers of all time, the Air Jordan 3 introduced many firsts for the brand. First and foremost, Michael Jordan's third signature sneaker introduced the now-revered Jumpman logo—a silhouette of His Airness leaping through the air mid-dunk—that replaced the popular Wings logo found on the Jordan 1 and 2. It was a brand he could call his own, and a major selling point in his contract renewal with Nike.

The Air Jordan 3 also enlisted a new designer, Tinker Hatfield, already esteemed in the sneaker world and now considered a legend. Hatfield had designed the Air Max 1 and Air Trainer 1, so the introduction of visible Air technology into the Jordan line was a no-brainer. Hatfield worked closely with MJ to incorporate the superstar's vision into the designs. In addition to the Jumpman logo and visible Air, the Jordan 3 also introduced an eye-catching elephant skin print, softer leather and a mid-cut height—moving away from the then-trendy high-top style. The overall design borrows design elements from its famous predecessors, the Air Jordan 1 and 2.

How the Air Jordan III Almost Never Happen

There's the famous story of Michael Jordan almost signing with another brand, and then there's this one—where MJ almost ended his partnership with Nike. Jordan's original five-year deal with Nike yielded $500,000 per year, plus royalties, for a total estimated value of $7M. An early career injury in the Air Jordan 1—a broken foot—caused him to miss much of the '85-86 season and lose trust in Nike's ability to fulfill their promises. Jordan was looking for an out.

The meeting to present the new Air Jordan 3 was a make-or-break situation for the Nike x Jordan deal.

Tinker Hatfield played a significant role in keeping Michael on board, continually advocating for and protecting MJ's input in the design process. At a crucial meeting—the unveiling of the new Air Jordan 3 design—the Nike team reportedly waited four hours for Jordan to show up. It turns out he'd been on the golf course with new prospective partners. When MJ finally arrived, Hatfield knocked his socks off with the Air Jordan 3 prototype and an apparel line. And though it was Hatfield who saved the deal, Jordan's parents also influenced his decision, reportedly telling him that his actions were "embarrassing", recalling the influence they had on their son when he signed with the brand in the first place.

Jordan 3 Retro Seoul 2018

In 2018, the Jordan 3 Retro Seoul was released to celebrate the 1988 Olympics. This Seoul color scheme debuted on the Air Jordan silhouette with red, black, and blue accents to commemorate the South Korean flag. A white tumbled leather upper incorporates the signature Jordan elephant print pattern on its overlays, wrapping from the heel to the toe. The shoe's padded ankle features a blue color on the outside and transfers to a red inner sock liner. Korean characters are stamped into the inside tongue - one side spells "Seoul" and the other says, "Harmony and Progress," the motto of the 1988 games. The sneaker's right tongue is stamped with the South Korean flag, and the left tongue is stitched in black with the Air Jordan "Jumpman" logo.

Jordans Release Dates, News and Articles

Attention all sneakerheads and basketball fans! Read all about the oldest and latest Jordan releases on the eBay Sneaker Hub. From iconic retro styles to new collaborations, you'll find everything you need to know to complete your Jordan collection.